Wednesday, March 12, 2014
At the end of the day, we will have a joint meeting with
Michigan ACM & NATOA members. All events take place at The Lansing Center.
Attendance including lunch and admission to the Trade Show is $40 (Early bird rate ends February 16). After February 16 it will be $50!
Sign up through the Great Lakes Broadcasters Conference and Expo online:
7- 10 a.m. Registration Opens
10 – 11 a.m. Session 1- Lobbying for Your Community
- Director of Government Relations Judith M. Allen from Michigan Townships Association. This session will offer ideas and show examples of how to best communicate or lobby with our legislators about public, education and government issues.
11:30 a.m. – 1:00 p.m. Main Lunch
1:30 – 2:30 p.m. Session 2- Social Media Branding Panel
- Director of Media Relations Matt Bach from Michigan Municipal League. Social media best practices for centers and government.
- Internship Coordinator Brandie Yates from HOMTV. Workflow for centers and volunteers/Organization strategies.
- Communication Strategist Di Henderson owner of Collaborative Communications, LLC. Branding your platforms (FB, Twitter, and Blogs) as a producers/center.
- Founder of Whiskey Neat, LLC Kevin Budzynski. Viral videos, YouTube and VOD branding.
2:30 – 3:15 pm Exhibit Hall Refreshment Break
3:15 – 4:15 p.m. Session 3- Joint Meeting ACM and NATOA Members
- Attorney, Mike Watza will give us a legislative and legal update. Then we will discuss tending topics in PEG Access.
4:15 – 5:00 p.m. Open Discussion
***speakers subject to change
- Judith M. Allen from MTA- Lobbying for your Community
BIO: Allen brings nearly 30 years of experience working with state and local governments prior to her role at the Association. As director, Allen oversees MTA’s legislative efforts to advocate for—or fight against—legislation impacting township government. Allen comes to MTA after spending four years as director of government and community services of Oakland Schools, where she advocated for the needs of public schools with policy-makers in Lansing and Washington, D.C. Prior to that, Allen served as chief of staff for Senate Majority Leader Dan DeGrow. She was later appointed by then Gov. John Engler to serve as chairperson of the Michigan State Liquor Control Commission.
- Matt Bach from Michigan Municipal League – Social media best practices for centers and government. BIO: Matt Bach is the director of media relations for the League. Previously, he was a newspaper reporter for 18 years at multiple newspapers, including the Flint Journal, the Livingston County Press and the Daily News in Greenville. The Grand Blanc resident also was public relations manager for the Flint Area Convention & Visitors Bureau before joining the League in November of 2009. As media relations director for the League, he helps spread information and positive news about the League and Michigan’s cities, villages and urban townships. He is a 1991 graduate of Central Michigan University and is married with two children.
- Kevin Budzynski founder of Whiskey Neat, LLC. Viral videos, YouTube and VOD branding. BIO: Budzynski is a visually rich Editor / Director with years of experience working on multi-million dollar films, television productions, corporate videos and other online content. His love for film and video started in High School where he was awarded a ‘Regional Student Emmy’ in 2005 and won five MAB awards for his work. Budzynski has worked on two feature films (Chaos Experiment and Game of Death) as an Editor and Associate Producer. He has also been involved in several pilots and demos for features and television. Recently, Budzynski co-created a television show named “Renovation Raiders” for the HGTV network; it has been renewed for a second season. His most recent viral video about a Homeless Military Veteran has been viewed over 17 million times and was featured on GMA, CNN, FOX NEWS and other national and international news programs. Over 20 million people online have seen his work.
- Di Henderson owner of Collaborative Communications, LLC. Branding your platforms (FB, Twitter, Blogs) as producers/center. BIO: Henderson is the founder of Collaborative Communications, LLC, a company she established to provide entrepreneurs, small businesses, and non-profit organizations a voice and competitive edge through the use of communications strategies and social media tools. She is an active member of Public Relations Society of America (PRSA) and International Association of Business Communicators (IABC). She has served two terms as an executive committee member for the New Professionals Section of PRSA. Henderson received her Bachelor of Arts degree in Communications from Concordia University in Ann Arbor, Michigan and is the producer of the upcoming show “Influencers” where she interviews entrepreneurs on what motivates and inspires them.
- Brandie Yates from HOMTV- Workflow for centers and volunteers/Organization strategies. BIO: Yates began her career at HOMTV as a reporting intern in 2007. She received her Bachelor of Arts in Journalism and Specializations in Public Relations and Dance from Michigan State University in 2009. While studying at MSU, Yates worked her way up from rookie intern, through the ranks to paid intern, and after graduation she was hired as Production Manager/Communications Specialist. In October 2012, Yates was promoted to Internship Coordinator and enjoys overseeing the Internship Program, preparing interns for successful careers in the television industry. Yates is currently the co-anchor and producer of HOMTV’s award-winning news show “Meridian Magazine” as well as the anchor and producer of HOMTV’s newest news show “Meridian News Now.” She is also the point-person for website management, public relations, and social media for HOMTV and Meridian Township.
- Michael J. Watza Attorney at Law from Kitch Drutchas Firm- Watza is Co-Chair of the Governmental and Commercial Litigation Practice Groups at Kitch, a full service Law firm based in Detroit, with offices in Lansing, Marquette, Mt. Clemens, Chicago, Ill. and Toledo, OH. Watza’s practice provides litigated, legislative and regulatory solutions on behalf of municipal, non profit and private sector clients concerning Complex Litigation, Governance Issues, Telecommunications and Energy.
Watza has represented clients in State and Federal trial and appellate courts across Michigan as well as attended to regulatory matters before the Michigan Public Service Commission, Michigan Tax Tribunal, Department of Labor and Economic Growth and the Federal Communications Commission.
Contacts for more information:
Alysha Schlundt-Bodien, President of MIACM Aschlundtemail@example.com
Deborah Guthrie, President of MINATOA Guthrie@meridian.mi.us
Find the event on Facebook: https://www.facebook.com/events/502107859904635/?ref_newsfeed_story_type=regular